If you have a website with a blog on it, there is a good chance that you are not using it to its full potential. But do you what you need to do to make your blog posts search engine friendly?
The truth is, lots of bloggers fail to take advantage of the massive marketing potential of their blogs. In fact, a recent study by blogger.com shows that though roughly 60% of companies have blogs, however, lots of these blog owners haven’t even updated within the past year! By providing recent, relevant content and doing basic blog post optimisation, you’ll make the most of the numerous advantages blogging offers.
Here are some simple search engine optimisation (SEO) tips to help you get on your way to being seen online.
Reference others with links
After you mention another blogger or article in your blog post, create a link to the web page that you’re referencing. Not only is it a sensible blogging rule, but you may additionally get lucky and receive a link back if you are linking to another website or blog. Quality links are a valuable asset for any website wanting to rank higher on search engine results pages.
Do your research first!
Keyword research is crucial for on page optimisation. chances are high that you’re naturally including keywords while not realizing it ,just by providing valuable content on a subject. However, there’s a range of tools and techniques for finding related keywords relevant to your blog post that you simply might not have thought about previously. The Google Adwords Keyword Tool and semrush.com each supply nice tools that help you to seek out keywords associated with your topic and even spy on your competition to check what words and phrases they’re targeting to bring traffic to their sites.
Utilize keywords throughout your post
Once you are targeted a few of valuable, relevant keywords, it’s necessary to put them wherever they’re going to have the most impact for humans and search engine crawlers viewing your content. try and use them in the following places:
- Headings and subheadings
- Introductory sentence
- Concluding paragraph
- Anchor text (text you link to alternative content pages on your site)
- Title tags and meta descriptions
Don’t overuse your keywords
You know you’ve overused a keyword when your content is filled numerous keywords, resulting it making your blog post or web page harder to read. Not only can this irritate your bog followers, it will also get you penalized by Google. A few of strategically placed keywords can do the trick.
Optimize your pictures
Whenever you add a new photograph to your blog, make sure to incorporate keywords within the file name and fill out the alternate text field with a short, keyword targeted description of the picture. Use pictures that you can relate to your chosen subject, this will allow you to target your keywords with the pictures alt tag and file name.
Sharing is caring
As a business, you should be utilizing Facebook, Twitter, Google+, or alternative social media sites to form connections with potential and current customers. Why not promote your blogs content on these sites for even more online exposure? Free programs like Hootsuite make it simple to post links from your latest blog post on all of your social media sites with simply one or two of clicks. You’ll even be able to even schedule your posts in advance, allowing you to target things like events and it will save you time in the long run!
Let them subscribe
By placing an RSS or Feed Subscription Buttons, you give your readers the opportunity to subscribe your blog via email. This means that your blog followers are able to receive instant notification of your latest posts while not having to regularly check your website for new blog posts or content.